“We’re redefining property search to work better for buyers and agents alike.”

DriftHome is a new kind of property search app – one that’s designed to work for everyone. We’re building a platform that’s intuitive for buyers, fair for agents, and powered by smart AI that learns your preferences so you can find the right place, faster.

Meet the Founders

Cass Humbert

Co-Founder & CEO

Cass brings deep real estate expertise to drifthome. She spent five years at Foxtons, one of London’s largest estate agencies, before launching her own real estate marketing agency. Having seen first-hand how outdated and agent-unfriendly the major platforms are, she’s now on a mission to modernise the industry from the ground up.

Ed Boyd

Co-Founder & COO

Ed started his career in finance before pivoting into tech. At Verkada, a fast-growing Silicon Valley company, he led growth marketing across EMEA, overseeing social and email campaigns. He later joined Cass at Crimson Social, where their work with estate agents inspired the idea for drifthome.

Advisors

Chris Manderson

Proptech Sales

PropTech sales leader with 15 years in the property industry, Chris has a strong track record in driving revenue growth and building strategic partnerships. He specialises in leveraging technology to improve efficiency and deliver measurable results.

Alex Arnot

Chief Strategy Officer

Alex has built and sold businesses himself and guided 40+ founders through exits worth hundreds of millions of pounds. With 25+ board roles, he brings unparalleled experience in scaling and value creation.

Ali Shah

CISO

Ali brings 15+ years’ experience in data security and privacy, with expertise spanning UBS, PKWare, and leading firms across EMEA. He specialises in compliance, cloud security, encryption, and data protection strategies.

Krishan Patel

CTO

An experienced consulting CTO who has led engineering teams and technical strategy for startups such as Hook and Hooke. As the former CTO of Arkera, he built AI solutions for leading financial firms and successfully raised £9 million in funding.

Common Questions

Frequently asked questions

At Elementra, we are dedicated to providing answers to your queries regarding mobile app landing pages and our services.

How does AI technology work?

Our platform is AI-powered, meaning it learns from your interactions what you like, dislike, and engage with, to serve up properties that truly match your needs. This means you’ll spend less time scrolling and more time discovering the right fit.

How is drifthome different from other property platforms?

Unlike the old-school portals that overwhelm users with irrelevant listings, drifthome simplifies the search process using a swipe-based interface and smart recommendations. For real estate professionals, we offer a fairer model – no high listing fees, just better-quality leads.

Is drifthome only for homebuyers?

Not at all. drifthome is built for the entire property sector – homebuyers, renters (soon), property investors, and especially estate agents and property professionals looking for a better way to connect with serious clients.

Is drifthome part of the growing proptech movement in the UK?

Yes! drifthome is proud to be one of the most promising proptech startups in the UK. We’re reshaping the real estate industry through smart, user-friendly technology that delivers real results for everyone involved in the property market.

What is drifthome?

drifthome is an AI-powered property search app built to improve the experience for both buyers and estate agents. Unlike traditional portals, we use artificial intelligence to understand user preferences and help match them with the right residential property fast.

What’s in it for agents and property managers?

We give property management professionals and agents a better platform to showcase listings without the hefty fees. By helping you connect with high-intent users, we improve your lead quality and long-term conversion outcomes.